In the 1980s, there was a CRUSH soda commercial that I secretly loved. I suppose that was the point of the marketing campaign. As I recall (and my memory here may be faulty) there are two brothers who are on their way to the big brother’s soccer game. Big brother gives little brother the bottle of CRUSH and cautiously tells him, “Don’t drink it.” Of course, it is a hot day and the bottle holding the orange soda is dripping with perspiration from the ice cold refrigerator from which it was just grabbed. Big brother is working up a sweat on the field while little brother is working up a sweat on the sidelines as he flirts with the possibilities of the glass bottle. His desire and curiosity get the best of him and he surrenders to the craving by having one sip. And then another. And finally he chugs the entire drink. The soccer game ends, sweaty big brother comes over to little brother (who has just wiped his mouth with the back of his hand with a big exhale of satisfaction) and asks about the whereabouts of his CRUSH. Poor big brother, we think, but we feel gratified because we just experienced little brother’s bliss.
And more importantly, young
There’s a similar scene in “Once Upon A Time in
Patsy had a cupcake crush. And 30 year old
Patsy and the CRUSH little brother are bookends to a library of innocent and unrequited crushes. Charlie McDermott was my first real live crush. He had a crew cut, wore glasses, and had three older sisters. All of these factors were important: I thought he was athletic, smart, and sympathetic. He kicked homeruns during kickball in gym class, he was in the small reading group with me, and he was nice to the girls when the rest of the boys thought we had the “cooties.” It was 1983 and during Mrs. Wilson’s second grade class year when I discovered Charlie’s flaw.
The advanced reading group was meeting across the hall with Mrs. McGee and in our book, there was a section about ballet. It was my first year in “The Nutcracker” and this was well-known to my classmates, so “we” were very excited to be reading this section about ballet. At our small table, one person would read a paragraph aloud and then the person to their left would continue. Today, Charlie began the section and he pronounced ballet: “ball-ett.” I was mortified. I was also shy, so I could not broadcast the feeling. Instantaneously, Charlie secretly tumbled down into the ranks of smelly second grade boys. Clearly, he wasn’t smart and having older sisters didn’t really make a difference. From that day forward, I continued to enjoy his kickball glory and appreciate his academic competitive edge (we often compared math scores) but my crush was officially crushed. Charlie and I went to school together from kindergarten through sixth grade and 20 years later, members of my extended family continue to ask about “Charlie McDermott.”
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